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WILDLIFE &
CULTURAL SIGNS

 

Overview

The Wildlife & Cultural Signs project for 49º North Mountain Resort, in collaboration with the Kalispel and Spokane Tribes, began as a class assignment and evolved into a professional freelance opportunity. The task involved creating engaging animal characters for educational purposes to be utilized on the mountain’s trails, aiming to educate visitors about the native tribes in the area, their languages, and the local wildlife.

 

Tools Used

Adobe Illustrator and Procreate were utilized to intricately design 15 unique animal characters. These tools were chosen for their ability to create detailed, engaging, and aesthetically pleasing graphics.

 

Design Features

  • Cultural and Educational Focus: The project entailed the creation of 15 distinct animal characters, each labeled in English, Kalispel Tribe’s Salish, and Spokane Tribe’s Salish languages. The goal was to provide visitors with insights into the area’s wildlife and native languages, fostering cultural awareness.
  • Integration with Natural Environment: The designs featured animals with natural elements like wooden signs or stumps. Names were given an engraved appearance, and colored feathers at the end of each Salish translation differentiated the languages, adding an educational component.
  • Comprehensive Content Design: In addition to animal signs, a 3×5 informational sign was designed. It included some animal characters, tribal logos, and explanatory text, serving as an educational guide about the signs and the project’s purpose.

 

Technical Features

  • Execution of Images: The process involved designing animal outlines in Illustrator, texturizing in Procreate, and final assembly back in Illustrator. This required careful attention to detail in texture creation, text addition, and ensuring the final graphics met the necessary technical specifications.
  • Adaptability: The project underwent various revisions and updates, including the addition of Spokane Tribe’s translations. This necessitated adaptability and fluidity in responding to evolving client needs and project requirements.

Variable Data Brochure

 

Overview

The Variable Data Brochure project for Lawton Printing was an opportunity to explore the capabilities of variable data printing. Designed for three different clients, the project aimed to demonstrate how a base brochure template could be dynamically altered with text, logos, and images to fit individual client needs, highlighting the potential of personalized marketing.

 

Tools Used

Adobe InDesign was the primary tool for creating the brochure template, facilitating the customization of content. The project also involved the use of Adobe Illustrator for the integration of creative character design and branding elements.

 

Design Features

  • Adaptable Template Design: A brochure template was created in Adobe InDesign, allowing easy modification for each client’s specific requirements, demonstrating the flexibility of variable data printing.
  • Individualized Client Design: The design approach focused on maintaining a consistent layout and main information while finding ways to personalize the brochures to their respective clients, showcasing the ability to cater to different marketing needs within a uniform structure.

 

Technical Features

  • Variable Data Implementation: InDesign’s variable data features were mastered to ensure customized content for each brochure was visually cohesive and functionally effective.
  • Precise Image Execution: The design process focused on creating precise sizes for various images to ensure they seamlessly fit into the template, resulting in a clean and professional outcome.

 

Scholarship Achievement

This project was not only a practical application of graphic design skills but also an entry into the Lawton Design Scholarship competition. The successful execution and innovative use of variable data printing led to a first-place win, underscoring proficiency in both creative and technical aspects of graphic design.

Meow Monthly Editorial

 

OVERVIEW

The Editorial Design project focused on creating a bespoke publication named “Meow Monthly,” targeting cat enthusiasts. This project involved the development of a magazine with a cover page, a creative double-page spread, and a typographic double-page spread. The challenge was to blend visual creativity with editorial clarity, ensuring that the magazine was both aesthetically pleasing and informative.

 

TOOLS USED

Adobe InDesign played a crucial role in designing the layout of the magazine, providing the necessary tools for creating intricate page compositions. For visual enhancements and photo editing, Adobe Photoshop was used, ensuring that the images aligned seamlessly with the overall design aesthetics of the magazine.

 

DESIGN FEATURES

  • Cover Design: The cover showcased a custom typography for the magazine nameplate, accompanied by a subtitle reflecting the magazine’s subject matter. Key elements included a captivating photograph promoting the main feature article, an engaging headline, informative cover lines, and essential magazine details like the price, barcode, and website address.
  • Creative Double Page Spread: This spread served as a creative showcase, including elements like a running head, a prominent main headline, byline, deck, jumpline, page numbers, and a stylized drop or initial cap. The layout was designed to captivate the reader’s attention, balancing visual elements with the article’s narrative.
  • Typographic Double Page Spread: Focused on detailed storytelling, this spread contained the bulk of the article. It featured a jump headline, subheads, a running head, a byline, credits, and body text. A folio and a strategically placed pull quote were used to enhance readability and engagement.

 

TECHNICAL FEATURES

  • Layout Precision: Meticulous attention was paid to the layout, ensuring that each design element from headlines to body text was perfectly aligned and visually coherent across all spreads.
  • Photographic Preparation: Significant emphasis was placed on ensuring that all images used were properly sized, had the correct resolution, and were print-ready.
  • Typography: Custom typography for the magazine nameplate was developed to give “Meow Monthly” a unique identity, along with careful selection of fonts for the body text and headlines to ensure readability and visual impact.